Join LiveWorld for a discussion on how to inject innovative, outside-the-box creative while remaining compliant. Learn how we work with clients to develop breakthrough campaign creative while navigating internal regulatory approval processes.

This webinar is a great opportunity to learn how successful pharma brands develop processes to expedite regulatory issues and collaborate across an organization to ensure program launch success. If you’re ready to dive into campaign ideas that truly engage or are new to pharma social media, this webinar and discussion is for you.

After this meeting, you’ll better understand how to:

• Accelerate review and approval processes
• Address concerns that often impact campaign creative
• Understand how to develop content that influences behavior
• Activate content in digital marketing channels

Speakers:

Dawn Lacallade
Chief of Social Strategy, VP Healthcare
LiveWorld

Jena Dengrove
VP, Creative Director
LiveWorld

Speaker:

Sven Dethlefs
EVP Global Marketing & Portfolio
Teva Pharmaceuticals

TBD

Speaker:

To Be Decided

Speaker:

Rishabh Mehreja
US Head, Digital Partnerships
Novartis Pharma

Patients, HCPs and the general public talk about conditions and treatments very differently. The exclusive Pulsar & Sermo integration affords pharmaceutical marketers & researchers a 360° View of the Online Medical Conversation, allowing them to better plan their campaigns and unlock insights about their audiences. Kyle Boots, SVP and Global Head of BAVSocial at VMLY&R and BAV Group, will take us through how he used linguistic segmentation to uncover key differences in how the Type 2 diabetes patient journey was talked about by different patients and HCPs, in order to uncover and quantify themes that would resonate with each group for brand building and relevance.

Speakers:

Sam Deacon
VP Enterprise
Pulsar

Erin Fitzgerald
Chief Marketing Officer
Sermo

Kyle Boots
SVP
VMLY&R

The Best Medicine is Good Conversation.

Now more than ever patients need remote support. In this session, learn how healthcare companies are adopting AI-powered patient engagement solutions that help amplify digital share of voice and provide relationship-building conversations. Give your consumers the tools they need to navigate and manage their healthcare with personalized AI assistance and convenient around-the-clock support.

How intelligent virtual assistants and chatbots help support healthcare:

• Patient Education
• Disease Management
• Physician & Clinician Office Assistance
• Insights and Real-Time Patient Support

Mitch Lawrence
SVP, Conversational AI
Verint