Consumer actions are becoming increasingly volatile (inflation, supply chain shocks, spending squeezes), and the marketing ecosystem is becoming more fragmented (deprecation of cookies), forcing marketers to re-evaluate and change their strategies, planning methods, time horizons, and measurement methodologies.

As we head towards 2023 with continued uncertainty, brands need to act now to build the capabilities they need to respond to changing market conditions in the long term.

In this webinar, you will learn:

• What marketing insights & KPIs do brands need to measure to successfully navigate future uncertainty?
• What are the challenges to building this capability?
• What's the best approach for individual brands?

We'll answer these questions and more on Wednesday, October 12, 2022 @ 11:00 AM ET.

Speakers:

Sunny Zhu
ESG Data Lead
Indeed

Neville Irani
CRO
Ekimetrics, US

Sona Abaryan
Senior Manager and Retail Lead,
Ekimetrics, US

Moderator:

Seth Adler
Head of All Things Insights
Informa