As consumer expectations evolve faster than ever before, brands have a unique opportunity to explore and carve out new spaces to play. At PepsiCo Beverages, this means leveraging the power of data & human insights to work hand-in-hand with product teams, fueling portfolio innovation that gets to the heart of what consumers value most. Championing a brand new innovation framework, PepsiCo Beverages North America’s Abby Finnis, Sr. Director of Insights and Analytics, and Alison Soldano, Sr. Director of Innovation and Capabilities, will highlight how this paradigm shift across the organization has reframed PBNA’s entire approach to marketing and innovation – allowing their teams to ideate and scale new innovations through the lens of consumer benefits.

Speakers:

Abby Finnis
Sr. Director of Portfolio Insights & Analytics
PepsiCo

Alison Soldano
Sr. Director of Innovation and Capabilitie
PepsiCo

Innovation remains key for the survival and success of brands. Those who are the best at innovation do so by creating new products and services that cater to very specific customer needs and desires. To achieve this successfully, brands need to find the right consumer segments to ensure that product, pricing, and communication are in line with their respective needs. However, this often requires advanced methodologies and can take weeks to months - time that many brands do not have given the pressure to innovate quickly. In this session, quantilope will introduce a safeguard for brand innovation with an automated solution for need-based segmentation. Using a case study from the plant-based meat industry, we will present a 4-step approach for easily implementing automated segmentation into your market research projects. Viewers will leave with an understanding for how to leverage automation to unlock segment deep dives in just a few days and to ensure their product innovation, pricing, and communication strategies are properly in line with the needs of various their target groups.

Speakers:

Thomas Fandrich
Co-founder
quantilope

Jannik Meyners
Head of Science
quantilope

Social listening has evolved. Learn how you can leverage signals from social & search data to take insight far beyond brand tracking. We call it audience intelligence. Discover & segment audiences. Build personas. Forecast trends. Anticipate changing behaviors and perceptions. Join Pulsar’s VP of Research & Strategy, Marc Geffen, for an introduction to audience intelligence that’s geared for marketers and designers alike.

Speaker:

Marc Geffen
VP Research & Strategy
Pulsar Platform

We are currently in the first inning of understanding our digital diets. But do we really understand what it's doing to us and to our society? Social communities and algorithms have an overwhelming amount of influence on what audiences consume, how they feel and how they behave – and now it's time we regulate and understand how they are shifting social norms. Edwin Wong, SVP of Insights and Innovation at Vox Media, utilizes data and popular psychological theory to dissect both the positive and negative effects of the algorithm on consumers. Through a deeper understanding of our digital diets, we as content creators, platforms, marketers and users have the power to create a meaningful shift towards "healthier" algorithms - ones that foster a stronger sense of community, activate consumers and build a better society both online and off.

Speaker:

Edwin Wong
Senior Vice President, Insights & Innovation
Vox Media, Inc

Numerator’s Jenny Weber, Sr. Client Service Analyst, and Andrea Huberty, Client Service Consultant, will provide the most current insight into BTS consumer sentiment and buying behavior for key back-to-school categories, with a bonus look at how promotions and advertising have shifted.

You'll learn:

• How BTS consumer sentiment is shifting as more schools announce their 2020 back-to-school plans
• The effect of COVID on alternative shopping behaviors, like Click & Collect
• How promotions & advertisements have shifted in response to changing behaviors and uncertainties

Speakers:

Jenny Weber
Sr. Client Service Analyst
Numerator

Andrea Huberty
Client Service Consultant
Numerator

Storytelling is part art, part science — learn how ESPN strikes a balance using qualitative and quantitative research to expose drivers of engaging, differentiated content.

Speaker:

Dan Hom
Manager, Research & Insights
ESPN

Zarbee’s is a highly disruptive category innovator, one that used insights to capture the hearts and minds of a rapidly evolving naturally minded consumer base to create an on-trend lifestyle brand natural health and wellness that continues to flourish.

Kristen LaQuatra Perhamus
Director of Marketing
Johnson & Johnson