Digitizing the patient experience is table stakes for patient support programs yet remains difficult to execute and sustain. In this session, we will look at how reputable pharmaceutical brands are effectively using digital tools to engage patients from the start and sustain that engagement over multiple years. Looking at data from 90 brands across 19 therapeutic areas, we will answer two main questions: does engagement actually hold up over time, or quietly erode after the initial rollout? And how does digital engagement perform with older patient populations, who make up a disproportionate share of chronic and specialty therapy patients?

Drawing on 1.5 million patient interactions, we'll break down which digital tactics sustain engagement well past year one, where drop-off shows up and why, and how engagement benchmarks shift across age demographics — so you can build a strategy that performs today and holds up over the life of the program.

• See which digital engagement tactics hold up over multi-year patient journeys — and which fade
• Compare engagement benchmarks across age demographics, including older and long-tenure patients
• Learn how digital tools support onboarding, coverage, and adherence
• Walk away with engagement benchmarks to evaluate and strengthen your own program

Sponsored by:

Speaker:

Oliver Dunford
SVP, Product & Life Sciences
Relay Network

Loan Villaverde
Senior Director, Data Strategy
Claritas Rx