Many organizations are striving to achieve a data mindset culture or, in some cases, are already data-driven. But the real missing piece is data literacy--the basic understanding of context and a clear framework to derive meaningful information. The cost of not understanding data is huge. Data literacy is deficient in many businesses and it's difficult to know where to start improving capabilities. Learn how Carol implements her growth hacking methodology to build an engine that provides a culture that embraces data drive, data literacy, and data storytellers.

Speaker:

Carol Tran
Former Head of Growth
Dolby Laboratories

Customer behavior has changed drastically this year. Can better data analysis help you weather the storm of this pandemic? Many companies are still relying on dashboards to help them understand what is changing, but dashboards only show you what you know to look for. There are 100s of changes to the customer journey you likely aren’t tracking.

Where will your company be at the end of this pandemic? Will you have focused on your core competencies to help your business survive? Or will you have missed the opportunities presented?

Sean Byrnes, CEO of Outlier, will discuss how proactive companies are leveraging their data to analyze what is changing rapidly in their business so that they can position themselves for long-term success, versus just weather this storm.

Speakers:

Sean Byrnes
CEO
Outlier

High quality CX is no longer optional. In order to succeed, it is now essential that companies gain a deep understanding of the velocity, volatility and magnitude, of customer’s new and evolving needs. Brands must use traditional data science plus deep human data insights to understand how customers are defining their “new normal”, their new customer journey, and their new/intensified challenges, pain points, and requirements for value added support.

Speakers:

Jeanine Hurry
Global Digital Programs Leader
DuPont

Ernan Roman
President
ERDM Corp
Author
“Voice of the Customer Marketing”

Lori A. Gettelfinger
Global Marketing Communications & Brand Leader
DuPont Personal Protection

Whatever the reason, analytics teams frequently find themselves with more work than people to do it. In this talk, we’ll discuss strategies for identifying team bottlenecks, prioritizing high impact work, and leveraging partnerships across the org.

Speaker:

Katie Bauer
Data Science Manager
CXD, Reddit

Marketing attribution models have received a fair bit of criticism over the years, as any model that aims to quantify the impact that marketing activities have on customer behaviour will have its limitations. Data-driven solutions, such as Markov chain attribution or the Shapley Value (borrowed from Game Theory) aim to mitigate these limitations by providing deeper insight into how different marketing activities work together across the entire customer journey. This talk will review how you can get started with owning your attribution modeling, and apply data driven solutions to better optimize your marketing strategy.

Speaker:

Cara Baestlein
Product Manager, Data Models
Snowplow Analytics

Unfair pricing can turn off the most loyal customers especially in a competitive market. This session is about utilizing the latest available machine learning techniques for dynamic pricing models that can help build loyalty by ensuring customers always see a fair price for products while maintaining profitability

Speaker:

Moises Cohen
Managing Partner, Customer Analytics
Kantar

Raj Sharma
Partner, Customer Analytics
Kantar

Contact Center Agents play a key role in the Customer Journey of an enterprise. Their goal is to listen to the customer's problems and solve them efficiently. Can AI help agents by automating these tasks? In this session, I will discuss multiple AI use cases including Speech to Text, Data Extraction, Knowledge retrieval and finally summarizing the call, that can reduce agent effort and improve customer satisfaction. I will review key architecture elements, machine learning optimizations and best practices.

Speaker:

Kumaran Ponnambalam
Big Data/Data Science/Analytics Leader
Cisco

When your site was designed, hundreds of little decisions were made. And little website decisions can cause big Analytics problems. Some of these affect your marketing and measurement far into the future.

Too many companies forget to ask simple questions that if answered up front will make ongoing optimization easier.

Through simple, relevant examples, Andy will show you how to look at your site from from the Analytics perspective:

• Are goals and conversions easy to track?
• Is the performance of content easy to measure?
• Can you listen for the topics your visitors want?

Everyone who attends this presentation will get a new perspective on how websites should be structured and how Analytics and Google Tag Manager should be set up, once and for all.

Speaker:

Andy Crestodina
Co-Founder / Chief Marketing Officer
Orbit Media Studios, Inc

Session Description TBD

Speaker: