The meetings and events landscape continues to be volatile and unpredictable. Over the past four years, ADM Productions and Mitsubishi Tanabe Pharma America have forged a collaborative partnership to ensure that they have the capabilities necessary to turn an event on a dime if needed. This session examines the strategic approach to their successful partnership.

• Examine the new reality of ensuring that all events have a scenario playbook of multiple contingency plans as wells as timelines of when to make the call to move forward with scenario A, B or C
• Understand key criteria for creating a collaborative partnership with your production partner
• Establish guidelines for keeping senior management in the loop to ensure that they have the information they need when a final go, no go or change format decision needs to take place
• Discuss case examples and lessons learned

Speaker:

Dan Held
Vice President, New Business Development
ADM Productions

Sonya Easley, CMP, CMM, HMCC
Senior Manager, Meeting Planning & Field Coordination, Commercial
Mitsubishi Tanabe Pharma America, Inc.

• Understand how the growth of virtual and hybrid has impacted the meeting professional role
• Assess the skillsets needed to thrive in the new meetings landscape
• Review trends in outsourcing versus rebuilding internal teams
• Consider forward for talent acquisition and talent management

Moderator:

James Vachon, CMM
Principal/Managing Partner
Michael Gerard and Associates

Speakers:

Jeffrey A. Cesari, CMP, HMCC
Associate Director
Bristol Myers Squibb

Stacy Wright, CMP, HMCC
Senior Manager, Meetings & Events
Sight Sciences

Janaye Taylor
Associate Director, Event Strategy & Operations
Alexion Pharmaceuticals

• Review the scope of what comprises a “good” hybrid meeting
• Discuss how to not to fall into the trap of designing two separate events for virtual and in-person audiences; understand the importance of merging the design process from the onset
• Understand the power of machine learning and AI to drive relevant content engagement
• Consider the impact and value of having the ability to sync experiences for in-person and virtual participants before, during and after the meeting
• Examine case examples of hybrid meeting formats and features that yielded high marks from both virtual and in-person participants

Speaker:

Joe Schwinger
Founder
MeetingPlay

• Understand the unique meeting needs of virtual and in-person/hybrid participants
• Discuss trends in creating opportunities for virtual and in-person participants to engage together
• Review the latest engagement tools and strategies to exceed virtual and in-person audience members in hybrid meetings

Speakers:

Sonal Humane
Senior Director, Meeting Management
Merck

Michelle Shannon
Associate Director, Meetings Management
Novo Nordisk

Chris Bryant
Vice President, Analytics & Insights Management
Array

• Discuss analytics and KPIs used to evaluate virtual events prior to the pandemic
• Evolve KPIs and analytics to assess virtual and hybrid in the new meetings landscape
• Examine best practices for using evaluation data to shift meeting design and execution for improved attendee experience.

Speakers:

Larissa Steinbäcker
Co-CEO
Proske

Christian Holtz
CEO
Magnid

Toby Frowen
Business Operations Consultant – Meetings + Events
ZS Associates

• Understand the compliance landscape for virtual and hybrid meetings
• Review PhRMA Code updates and implications for hybrid and virtual meetings

Speakers:

Angela Giovine, Manager
Meeting Program Management
Takeda

Leighann T. Smedley, CMP, HMCC, PMP
Manager, HCP Meeting Execution and Compliance
Novo Nordisk