Digitizing and personalizing the patient experience is table stakes for patient support programs yet remains difficult to execute. In this session, we will look at how many reputable pharmaceutical brands are effectively using digital tools to engage patients through every phase of their patient journey, ultimately driving better outcomes. Using insights from 34 use cases across 7 therapeutic areas, the session will detail the use cases that move the needle, those that do not and benchmarks for levels of engagement.

• Understand which digital engagement strategies are most effective at different points in the patient journey
• Explore how digital tools can support patient coverage navigation and adherence efforts
• Gain insights into engagement metrics and industry benchmarks to guide strategy development

Speaker:

Oliver Dunford
VP, Life Sciences
Relay Network

Angela Cornacchia
Director of Patient Experience,
Patient Access Services
Alkermes