The application of behavioral science has exploded in the marketing and consumer world. It is often easy to identify biases in others, however it could be complex to apply behavioral science within one’s own organization to identify and eliminate biases in strategic decision making. In this session, understand common strategic biases and how to build processes to defend against them through interesting case studies.

Speaker:

Charanya Kannan
Global Lead for Consumer Insights & Market Strategy
PayPal

Have you thought about implementing a brand tracker but worried about the cost, resources, or time required to run and manage an effective tracker?

Enter quantilope’s guide to automated brand tracking research. Brands need to be able to react fast to evolving trends affecting their category, or risk being left behind and becoming less relevant than emerging brands. quantilope’s guide to automated brand tracking research offers a solution to safeguard your brand by providing a step-by-step guide for automating your brand tracker; leveraging advanced methods; and ultimately, working faster and smarter with the results.

Speakers:

Alex Hall
Research Consultant
quantilope

Vanessa Schröder
Senior Research Consultant
quantilope

The market research landscape is changing rapidly and innovation is more crucial to survival than it’s ever been. If your company is going to thrive in the wake of shrinking budgets and evolving customer tastes, then your insights team needs to disrupt your current processes – and fast. Hear from market research innovators Lori Herman (Senior Manager, White Space Insights at Mondelez), Abby Finnis (Senior Director, Portfolio Insights & Analytics at PepsiCo), and Katie Gross (Chief Client Officer) at Suzy on how they’ve disrupted their processes to lead the charge and how they are preparing for 2021.The purpose of this presentation is to share best practices from a vertical leader on how they’ve changed the way market research and consumer insights are managed within their organization.

Speaker:

Katie Gross
Chief Client Officer
Suzy

Lori Herman
Chief Customer Officer
Suzy

Abby Finnis
Sr. Director, Portfolio Insights & Analytics
PepsiCo

We keep hearing about machine learning, AI and natural language processing. But what is it really? In this no-nonsense session, you will learn more about these emerging methods in research and hear a practitioner's view of how these methods can be used as complementary tools to your existing methods. No technical jargon or over-your-head technology terms. Instead, just plain facts about how these methods can enhance your research practice and bring new insights to light. Be prepared to take practical applications back to your office to begin using immediately.

Speaker:

Lorin Drake
Consumer Insights Manager
Publix

“Agile” is not a foreign term. In fact, it’s such a hot topic that we may be growing desensitized to its original definition, which is simply, “the ability to move quickly and easily.” When most people think of qualitative research, they don’t think “quick” or “easy.” But as technology enables greater speed, all business units are pressured to keep up by adopting agile methodologies and incorporating them into existing processes. Templated survey solutions, automated analytics, and real-time reporting tools are just a few of the major developments our industry has seen in the last few years. Stepping into the future, however, market research teams will require the ability to run qualitative research studies at the same velocity as quantitative. In this session, Fuel Cycle CPO, Rick Kelly shares Fuel Cycle’s vision for agile qualitative as it exists today and beyond.

Learning objectives:

• Understand importance of pairing qualitative with quantitative insights and the impact the combination can have on your business
• Learn how agile qualitative technology fits into the existing market research ecosystem and how it can be implemented into every insights organization
• Gain a clear roadmap to navigate a future where “need for speed” becomes every researcher’s mantra – for quantitative and qualitative initiatives

Speaker:

Rick Kelly
Chief Product Officer
Fuel Cycle

Insights pros become heroes in their organization when they can deliver reliable data-driven insights at the speed teams are innovating. Finding and effectively applying the latest market research technology can make the difference between getting a seat at the table or being seen as the obstacle to marketing or R&D. How do insights teams leverage new technology to deliver game-changing insights that are agile, fast and on budget?

Join us for our webinar to learn about Digsite's new capabilities for qual+quant research. In this webinar, Digsite CEO Monika Wingate will walk you through how to combine automated research studies, custom qualitative recontacts, supplemental video interviews, instant reporting dashboards and automated PowerPoint reporting. You’ll learn how to deliver insights and drive critical decisions in hours or days vs. weeks or more.

Speaker:

Monika Wingate
CEO and Co-Founder
Digsite

In a world of less budget, no time and faster decision-making, projects that help us understand our consumers better are often the ones that get cut or deprioritized. But it doesn’t need to be this way. Having quick and easy ways to engage with consumers on a regular basis can unlock ideas and keep your stakeholders in-touch and engaged. Learn how to think about consumer intimacy work differently and how to leverage technology and new tools to bring the voice of the consumer to your organization more frequently regardless of time or budget.

Speaker:

Michelle Gibb
Director, Consumer Insights
Bayer Consumer Care

Numerator has done extensive research into consumer behavior shifts in the past six months, at TMRE Digital Week, we will share more insights into today’s consumer landscape and what we anticipate for the future. Our findings came down to three major differences we’re seeing in today’s world, related to our homes, our economy, and our society.

Speakers:

John Krohn
Vice President Consulting
Numerator

Jen Torretti
Vice President Customer Insights
Numerator

Introducing the Zonkey Project™, a global research initiative taking in samples of products and designs that are wonderfully, awesomely weird in some way. Like the zonkey (part zebra, part donkey… yes they exist). We are trained that weird is wrong, something to be “fixed” or even excised. But that’s where the magic is. We will explore how to make weird work for you.

Speakers:

Sean Bisceglia
CEO
Curion

Paul Earle
Principal
Earle & Co.

Market research has come a long way. From focus groups to behavioral analytics to neuroscience techniques – today’s research professionals wield a wide array of techniques and tools - from the simple to the more sophisticated - all to better understand people and their behaviours. Couple this with the power of big data analytics, and you might think the picture of today’s consumer is all but complete. And yet, is there a single business who can confidently say that they really know their customers on an emotional level?

So, how best to fulfil your quest for the holy grail of emotional insight?

The key is to capture unprompted reactions in the moment. Every minute of every day, people around the world are sharing their thoughts, experiences and opinions as they happen on Twitter. By listening to those voices we not only have an unprecedented opportunity to engage directly with our customers and react quickly, we can take it a step further by identifying insights that bring us closer than ever to understanding them on an emotional level

Speaker:

Eric Martin
Head of Brand Development
Twitter

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